Curriculum
8 Sections
25 Lessons
50 Hours
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📘 Module 1: Foundations of AI-Driven Google Advertising
3 Items
1.1
Class 01: Unlocking AI-Driven Digital Marketing – How Google Ads Powers Online Success
43 Minutes
1.2
Class 02: Setting Up for Success – Create General & MCC Accounts + Advertiser Verification
11 Minutes
1.3
Class 03: Mastering Campaign Basics – Objectives, Target Locations & Ad Scheduling
52 Minutes
🔍 Module 2: Keyword Strategy & Bidding Mastery
5 Items
2.1
Class 04: Smart Keyword Research – Using Google’s Keyword Planner Like a Pro
2.2
Class 05: Advanced Keyword Strategy – AI-Based Research & Budget Planning for Search Ads
2.3
Class 06: Keyword Match Types Demystified – Broad, Phrase, Exact & More
2.4
Class 07: Winning Bidding Tactics – Manual CPC, Maximize Clicks, & Conversions Explained
2.5
Class 08: Smart Bidding Secrets – CPA, ROAS, CPM, CPV & Impression Share Strategies
✍️ Module 3: Ad Creation, Copywriting & Extensions
4 Items
3.1
Class 09: AI-Powered Ad Copywriting – Create High-Converting Ads That Click
3.2
Class 10: Dynamic Ads Techniques – Insert Keywords, Locations & Time Like a Pro
3.3
Class 11: Boost with Extensions – Sitelinks, Callouts & Snippets that Convert
3.4
Class 12: All About Ad Extensions – Mastering Manual & Automated Options
🎯 Module 4: Conversion Tracking & Measurement
6 Items
4.1
Class 13: Conversion Tracking Essentials – Setup GTM for Google Ads Like a Pro
4.2
Class 14: Understanding Attribution – Click, View & Engaged Conversions Explained
4.3
Class 15: Conversion Tracking Deep Dive – Setup via Google Tag Manager (GTM)
4.4
Class 16: Ecommerce Success Tracking – Advanced GTM Setup for Online Stores
4.5
Class 17: Phone Leads Tracking – Setup Google Ads Call Conversions via GTM
4.6
Class 18: Boost Accuracy – Enable Enhanced Conversions with GTM
🖥️ Module 5: Display & Video Advertising
2 Items
5.1
Class 19: Google Display Ads Mastery – Targeting That Works
5.2
Class 20: YouTube Ads Made Easy – Setup, Strategy & Targeting That Delivers
♻️ Module 6: Remarketing & Advanced Audience Targeting
3 Items
6.1
Class 21: Remarketing Foundations – Link GA4 & Create Custom Audiences
6.2
Class 22: Advanced Remarketing – Create GA4 Audiences & Launch Campaigns
6.3
Class 23: Power Campaigns – Launch Performance Max & Demand Gen Ads Strategically
📊 Module 7: Analytics, Tracking & Optimization
2 Items
7.1
Class 24: Precision Tracking – Setup UTM & Tracking Templates for GA4 Analytics
7.2
Class 25: Audit, Optimize & Report – Your Complete Google Ads Performance Toolkit
Quiz
1 Item
8.1
✅ Quiz: Google Ads Mastery – Fundamentals & Strategy
10 Minutes
5 Questions
AI Driven Google Ads: Master the Future of Paid Advertising
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