Curriculum
5 Sections
10 Lessons
20 Hours
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📘 Module 1: Foundations of CRO
2 Items
1.1
Class 01: Introduction to CRO – Concepts, Importance & Career Opportunities
1.2
Class 02: Mastering the Conversion Funnel – Stages & Strategy
🛠️ Module 2: Tracking & Measurement Setup
2 Items
2.1
Class 03: UTM Tracking for CRO – Tools, Installation & GA4 Custom Reporting
2.2
Class 04: Mapping User Journey & UX-UI for CRO – Landing Page & Website Structure
⚙️ Module 3: Technical Site & Page Optimization
5 Items
3.1
Class 05: Site Speed, Mobile Optimization & On-Page SEO Audit for CRO
3.2
Class 06: Product Page Audit & CRO Reporting – Data-Driven Enhancements
3.3
Class 07: Checkout Page Optimization – Reduce Abandonment, Boost Sales & Advanced Tactics
3.4
Class 08: Home Page Optimization for CRO using Microsoft Clarity & Hotjar
3.5
Class 09: Deep Dive: Product Page CRO Analysis & Reporting with Microsoft Clarity
📊 Module 4: Experimentation & Analytics
1 Item
4.1
Class 10: AB Testing & Data-Driven CRO Strategy Using GA4 Analytics
Quiz
1 Item
5.1
✅ CRO Mastery Quiz
10 Minutes
5 Questions
Conversion Genius: Conversion Rate Optimization (CRO)
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