Data-Driven Decisions: Digital Analytics with Server-Side Tracking
💼 Learn to Track, Measure & Optimize Every Click Like a Pro with Digital Analytics!
In today’s data-driven world, understanding how users interact with your website is crucial for digital success. This comprehensive course from Tech Mentor equips you with practical, hands-on skills in Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel & Conversion API (CAPI), and server-side tracking—everything you need to become a full-stack analytics expert.
Digital Analytics is essential for understanding your audience.
Whether you’re a digital marketer, ecommerce owner, developer, or freelancer, this course will help you master powerful tracking setups, data analysis, and conversion optimization that drive real growth.
🚀 What You’ll Learn
✅ How GA4 works and how to implement it professionally
✅ Set up events, conversions, ecommerce tracking, and cross-domain analytics
✅ Use GTM to track forms, buttons, scrolls, phone clicks, video views, and more
✅ Meta Pixel & Facebook CAPI setup (browser + server-side tracking)
✅ Shopify data layer implementation for ecommerce tracking
✅ Send tracking data to Google Ads & Facebook using JavaScript
✅ UTM tracking, cookie control, and advanced reporting in GA4
✅ Build meaningful audiences for remarketing using analytics data
✅ Gain powerful insights for smarter marketing and business decisions
🧠 Digital Analytics Course Structure
💡 7 Modules | 📚 33+ Classes | 🔧 Real-world Project Setups
🎓 Hands-On Practice | 🖥️ Live Class or Recorded Access | 🏆 Certificate Upon Completion
🎯 Who This Course is For
- Digital Marketers & Performance Advertisers
- Web Developers & Marketing Analysts
- Ecommerce Business Owners
- Freelancers & Digital Agencies
- Anyone ready to track smarter and scale faster
📍 Join Now and gain the skills to become a data-driven marketing professional.
📩 Email: ceotechmentor@gmail.com 📱 WhatsApp: 01744851001 ▶️ YouTube: Tech Mentors Official
📘 Facebook Page: facebook.com/techmentor1 👥 Community Group: facebook.com/techmentordigitalagency
Curriculum
- 8 Sections
- 33 Lessons
- 50 Hours
- 📘 Module 1: Web Analytics Foundations & GA4 Essentials3 Items
- 🛠️ Module 2: Custom Events & Action Tracking with GTM4 Items
- 💡 Module 3: Ecommerce & Conversion Setup in GA44 Items
- 📈 Module 4: Meta Pixel & CAPI Integration6 Items
- 4.1Class 12: Install Meta Pixel – PageView, ViewContent, Add to Cart Events
- 4.2Class 13: Track Purchase, Checkout, Time on Page & Phone Click via GTM
- 4.3Class 14: Intro to Server-Side Tracking – Setup GTM Server Container (Stape)
- 4.4Class 15: FB CAPI: Browser + Server Events with De-Duplication & Custom Domain
- 4.5Class 16: Setup CAPI Events – ViewContent, Add to Cart, Purchase & Custom Events
- 4.6Class 17: Boost Meta Match Quality – Add Parameters for Better Tracking
- 🌐 Module 5: Advanced Server-Side & Cross-Platform Tracking5 Items
- 5.1Class 18: FB CAPI + GA4 Server-Side Ecommerce Tracking Setup
- 5.2Class 19: Google Ads Conversion Tracking – Browser + Server-Side Methods
- 5.3Class 20: Enable Shopify Data Layer – Setup GA4 in 10 Minutes
- 5.4Class 21: UTM Tracking Mastery – Analyze Paid Ad Performance in GA4
- 5.5Class 22: GTM Server-Side Setup with GCP + Custom Domain Integration
- 🧪 Module 6: Custom Scripts, Storage & Cookie Control4 Items
- 🔎 Module 7: GA4 Reporting, Analysis & Business Growth7 Items
- 7.1Class 27: Create 11 Powerful Audiences in GA4 for Google Ads Remarketing
- 7.2Class 28: Advanced Ecommerce Data Analysis in GA4 – Audience & Acquisition
- 7.3Class 29: GA4 Ecommerce Reports – Insights for Growing Online Stores
- 7.4Class 30: User Behavior & Marketing ROI Analysis via UTM & GA4 Reports
- 7.5Class 31: Implement Cookie Consent V2 via GTM – Stay Compliant
- 7.6Class 32: Find Your Customers – GA4 Reports for Audience Discovery
- 7.7Class 33: Make Smarter Business Decisions from GA4 Acquisition & Engagement Reports
- Quiz1 Item

I am Digital Marketing Specialists and Entrepreneurs in Bangladesh. I am Founder of Tech Mentor and Started this Startup Right After I Complete Diploma Engineering from Microsoft. Currently, Tech Mentor is one of the Leading IT Institute in Bangladesh and Provides Services nation wide as well as Internationally.
Founder & CEO
Tech Mentor
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