Curriculum
8 Sections
33 Lessons
50 Hours
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๐ Module 1: Web Analytics Foundations & GA4 Essentials
3 Items
1.1
Class 01: Understanding Web Analytics & Cookie Types
1.2
Class 02: Measurement Plan & Tag Strategy โ How GA4 Really Works โ Installing GA4 via GTM
1.3
Class 03: Setting Up GA4 Events โ Enhanced & Automated Events in GA4
๐ ๏ธ Module 2: Custom Events & Action Tracking with GTM
4 Items
2.1
Class 04: Track Scroll, YouTube & Vimeo Videos โ Custom Events via GTM
2.2
Class 05: Track Phone & Email Clicks + Button Clicks โ Custom Dimensions (User & Event Scope)
2.3
Class 06: Service-Based Conversion Tracking โ Facebook & Google Ads
2.4
Class 07: Track Forms in GA4 โ Multiple Methods via GTM
๐ก Module 3: Ecommerce & Conversion Setup in GA4
4 Items
3.1
Class 08: Use Data Layer to Set Up GA4 Conversions (Goals)
3.2
Class 09: Full GA4 Ecommerce Setup โ Product Views to Purchases
3.3
Class 10: Cross-Domain Tracking + Install Hotjar & Clarity via GTM
3.4
Class 11: Server-Side Tracking for Shopify โ GA4 & Google Ads Setup
๐ Module 4: Meta Pixel & CAPI Integration
6 Items
4.1
Class 12: Install Meta Pixel โ PageView, ViewContent, Add to Cart Events
4.2
Class 13: Track Purchase, Checkout, Time on Page & Phone Click via GTM
4.3
Class 14: Intro to Server-Side Tracking โ Setup GTM Server Container (Stape)
4.4
Class 15: FB CAPI: Browser + Server Events with De-Duplication & Custom Domain
4.5
Class 16: Setup CAPI Events โ ViewContent, Add to Cart, Purchase & Custom Events
4.6
Class 17: Boost Meta Match Quality โ Add Parameters for Better Tracking
๐ Module 5: Advanced Server-Side & Cross-Platform Tracking
5 Items
5.1
Class 18: FB CAPI + GA4 Server-Side Ecommerce Tracking Setup
5.2
Class 19: Google Ads Conversion Tracking โ Browser + Server-Side Methods
5.3
Class 20: Enable Shopify Data Layer โ Setup GA4 in 10 Minutes
5.4
Class 21: UTM Tracking Mastery โ Analyze Paid Ad Performance in GA4
5.5
Class 22: GTM Server-Side Setup with GCP + Custom Domain Integration
๐งช Module 6: Custom Scripts, Storage & Cookie Control
4 Items
6.1
Class 23: Send Form Field Data to FB & Google Ads Using Custom JS
6.2
Class 24: Transfer Ecommerce Data Between Pages Using localStorage
6.3
Class 25: Extend Cookie Life Using Cookie Monster for Meta, GA4 & Ads
6.4
Class 26: Reporting Basics โ Dimensions & Metrics in GA4
๐ Module 7: GA4 Reporting, Analysis & Business Growth
7 Items
7.1
Class 27: Create 11 Powerful Audiences in GA4 for Google Ads Remarketing
7.2
Class 28: Advanced Ecommerce Data Analysis in GA4 โ Audience & Acquisition
7.3
Class 29: GA4 Ecommerce Reports โ Insights for Growing Online Stores
7.4
Class 30: User Behavior & Marketing ROI Analysis via UTM & GA4 Reports
7.5
Class 31: Implement Cookie Consent V2 via GTM โ Stay Compliant
7.6
Class 32: Find Your Customers โ GA4 Reports for Audience Discovery
7.7
Class 33: Make Smarter Business Decisions from GA4 Acquisition & Engagement Reports
Quiz
1 Item
8.1
โ Quiz: Web & Digital Analytics Mastery
10 Minutes
5 Questions
Data-Driven Decisions: Digital Analytics with Server-Side Tracking
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