Curriculum
8 Sections
24 Lessons
50 Hours
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📘 Module 1: Foundations of Meta Advertising
5 Items
1.1
Class 01: Inside the Meta Machine – How Facebook & Instagram Ads Algorithms Work
90 Minutes
1.2
Class 02: Building a Strong Foundation – Create & Optimize Your Meta Page Professionally
76 Minutes
1.3
Class 03: Mastering Meta Business Manager – Add People & Manage Digital Assets
91 Minutes
1.4
Class 04: Managing Ads Like a Pro – Set Up Payment, Ad Account & Asset Control in Meta BM
75 Minutes
1.5
Class 05: One Dashboard for All – Use Meta Business Suite to Manage FB & IG + Ad Policy Essentials
📊 Module 2: Campaign Strategy & Funnel Planning
4 Items
2.1
Class 06: Meta Campaign Objectives Explained – Aligning Goals with the Sales Funnel
2.2
Class 07: Budgeting & Scheduling Strategies – Using Meta ACB, Daily/Lifetime Budgets & Placements
2.3
Class 08: Smart Bidding in Meta Ads – Manual vs Automatic Strategies
2.4
Class 09: Create Buyer Persona Using ChatGPT – Build High-Intent Saved Audiences in Meta Ads
🛠️ Module 3: Tracking, Pixel & Conversion Setup
5 Items
3.1
Class 10: Meta Pixel Setup via GTM – Standard Events for Tracking Success
3.2
Class 11: Set Up Facebook CAPI with Stape.io + GTM – Page View Event & De-duplication
3.3
Class 12: Add-to-Cart to Purchase – Setup View Item, Checkout & Conversion Events via GTM
3.4
Class 13: Advanced Tracking Setup – Pixel + CAPI Integration with EMQ for E-commerce
3.5
Class 14: Shopify Integration Mastery – Enable Data Layer + Setup CAPI & Google Ads Tracking
🎯 Module 4: Audience Mastery & Funnel Targeting
3 Items
4.1
Class 15: Audience Targeting Blueprint – Create Core Funnel Audiences with TG & Persona Strategy
4.2
Class 16: Custom & Lookalike Audiences – Funnel-Specific Strategies for Maximum Reach
4.3
Class 17: Custom & Lookalike Audiences – Strategic Setup for Funnel Movement
🛍️ Module 5: Product Catalog & Shop Setup
1 Item
5.1
Class 18: Build Your Meta Shop & Catalog – Multiple Product Upload Methods Explained
📈 Module 6: Funnel Execution & Campaign Creation
5 Items
6.1
Class 19: Top of Funnel Strategy – Awareness Campaign Setup & Creative Best Practices
6.2
Class 20: Build Brand Love – Launch Facebook Page Like Campaign Using TOFU Strategy
6.3
Class 21: Full Funnel Setup – Awareness, Traffic & Sales Campaigns with Strategic Alignment
6.4
Class 22: Lead Generation That Works – Create & Optimize Meta Lead Campaigns
6.5
Class 23: Dynamic Remarketing Mastery – Upsell, Cross-Sell & Post-Purchase Campaign Tactics
📊 Module 7: Reporting, Analysis & Optimization
1 Item
7.1
Class 24: Funnel-Wise Ad Reporting – Analyze, Optimize & Scale Like a Pro
Quiz
1 Item
8.1
✅ Quiz: AI-Driven Meta Ads Mastery
10 Minutes
5 Questions
Meta Ads Mastery – Full Funnel Marketing with AI
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